One of the biggest things that a cafe can do to increase sales of syrups (coffee syrup or Chai latte syrup), is to move them from the “Extras” part of the menu into the “Features” part.

What is meant by this is that most customers coming into a cafe want to get a coffee of some sort. They may not have a caramel latte in mind, and when ordering, they will typically just ask for a cafe latte. Few customers (except those that always order a flavoured coffee) will take the time to read the extras part of your drinks menu before ordering.

By making a “Flash flavour” or flavour of the week promotion in your cafe, you are putting a specific drink option in front of every customer who comes to your counter.

say for example that you choose to offer a Caramel latte as your “flash flavour”.

For the promotion to work most effectively you should do the following.

1. Standardize the drink so everyone makes that drink exactly the same, no matter who the barista is.

2. Put up signage promoting the Caramel latte as your “flavour of the week”.

3. Train all of your staff to promote the caramel latte. The best way to do this is to ask everyone when they are ordering “Do you normally take sugar in your coffee” if they say yes then say ” why don’t you try a caramel latte instead, that is our flavour of the week?”

4. Make a competition amongst the staff to see who can sell the most “flash flavour drinks” during the week.

You will find that following on from each promotion that there will be a core of customers who will continue to order the flash flavour in all of their drinks, and by running this type of promotion on a regular basis, you will find your syrup sales increasing dramatically, and your profits along with that.

So what are you waiting for?

Pick a flavour, an get promoting. if you want a hand, send an email to me michael@alchemycordial.com.au and we will help you to get started.