Hi there Cafe professionals. We have just completed this little video which has some training info on how to make flavoured coffees, Chai lattes, Frappes, and Steamers using Alchemy syrups.
There will be a second one posted shortly, so have a look at this, and show it to your staff, so they too can easily make and promote these profitable, delicious drinks to your customers.
One of the biggest things that a cafe can do to increase sales of syrups (coffee syrup or Chai latte syrup), is to move them from the “Extras” part of the menu into the “Features” part.
What is meant by this is that most customers coming into a cafe want to get a coffee of some sort. They may not have a caramel latte in mind, and when ordering, they will typically just ask for a cafe latte. Few customers (except those that always order a flavoured coffee) will take the time to read the extras part of your drinks menu before ordering.
By making a “Flash flavour” or flavour of the week promotion in your cafe, you are putting a specific drink option in front of every customer who comes to your counter.
say for example that you choose to offer a Caramel latte as your “flash flavour”.
For the promotion to work most effectively you should do the following.
1. Standardize the drink so everyone makes that drink exactly the same, no matter who the barista is.
2. Put up signage promoting the Caramel latte as your “flavour of the week”.
3. Train all of your staff to promote the caramel latte. The best way to do this is to ask everyone when they are ordering “Do you normally take sugar in your coffee” if they say yes then say ” why don’t you try a caramel latte instead, that is our flavour of the week?”
4. Make a competition amongst the staff to see who can sell the most “flash flavour drinks” during the week.
You will find that following on from each promotion that there will be a core of customers who will continue to order the flash flavour in all of their drinks, and by running this type of promotion on a regular basis, you will find your syrup sales increasing dramatically, and your profits along with that.
So what are you waiting for?
Pick a flavour, an get promoting. if you want a hand, send an email to me michael@alchemycordial.com.au and we will help you to get started.
Chai Latte Syrup is a specialty of the Alchemy Cordial Company. Being an exception to other syrups offered by the company, Chai Latte Syrup is not added to the coffee. The syrup is a blend of spices and tea which can be added to the milk. Chai Latte is an exciting blend of various natural spices like black tea, cloves, cinnamon, nutmeg, vanilla and cardamom. The popularity of Chai as a favorite hot beverage has been increased within the recent years across the world. The various natural spices available in the product also have many health benefits. Chai Latte is a relaxing and soothing drink offered by Alchemy Cordial Company. The product is recommended for those people who work late nights. In addition to the Chai syrup, the company has got a variety of exciting syrups like cocktail mixes which can be used to make rejuvenating drinks like Margarita, Pina Colada, Strawberry Daiquiris and lots more. We will have some recipes to come to make the perfect Chai Latte using our Chai Latte Syrup
