Hi there Cafe People.
We all know that the success of our business comes from our customers, and without them, we are lost, so it makes great sense to work to make their experience of your establishment nothing short of fantastic. remember everyone has a choice when it comes to getting lunch or a coffee, so anyone who comes into your world chose to do so.
I read this morning an interesting paragraph which turned on a light in my head, it was about happiness.
“We cannot reach happiness by consciously searching for it. it is by being fully involved with every detail of our lives, whether good or bad, that we find happiness, not by trying to look for it directly. This was beautifully summarised by Viktor Frankel who wrote “Don’t aim at success- the more you aim at it and make it a target, the more youare going to miss it. For success, like happiness cannot be persued; it must ensue… as the unintended side effect of ones personal dedication to a course greater than oneself”.
I loved the link between happiness and success, and the realisation that we can achieve neither by persuing them, was both suprising and exciting. How liberating to think that we cannot ‘make’ our customers happy, but that brings us back to the reality that we can do the things within our business that will create the side effect of happiness in our customers.
So forget making the customers happy, and set about to focus on the things that you know need attention, service, cleanliness, warm greetings for everyone who has decided to pay you a visit, and making their latte a piece of art ( with a shot of syrup of course).
Get everyone in your team to focus on something that is missing from your perfect cafe, and to work on that for the next week.
You might find that it just may deliver the side benefit of customer satisfaction.
Cordially Yours.
Michael Bishop.
By the way, the book is called “Flow, the psychology of optimal experience” by Mihaly Csikszentmihalyi.












