One of the biggest things that a cafe can do to increase sales of syrups (coffee syrup or Chai latte syrup), is to move them from the “Extras” part of the menu into the “Features” part.

What is meant by this is that most customers coming into a cafe want to get a coffee of some sort. They may not have a caramel latte in mind, and when ordering, they will typically just ask for a cafe latte. Few customers (except those that always order a flavoured coffee) will take the time to read the extras part of your drinks menu before ordering.

By making a “Flash flavour” or flavour of the week promotion in your cafe, you are putting a specific drink option in front of every customer who comes to your counter.

say for example that you choose to offer a Caramel latte as your “flash flavour”.

For the promotion to work most effectively you should do the following.

1. Standardize the drink so everyone makes that drink exactly the same, no matter who the barista is.

2. Put up signage promoting the Caramel latte as your “flavour of the week”.

3. Train all of your staff to promote the caramel latte. The best way to do this is to ask everyone when they are ordering “Do you normally take sugar in your coffee” if they say yes then say ” why don’t you try a caramel latte instead, that is our flavour of the week?”

4. Make a competition amongst the staff to see who can sell the most “flash flavour drinks” during the week.

You will find that following on from each promotion that there will be a core of customers who will continue to order the flash flavour in all of their drinks, and by running this type of promotion on a regular basis, you will find your syrup sales increasing dramatically, and your profits along with that.

So what are you waiting for?

Pick a flavour, an get promoting. if you want a hand, send an email to me michael@alchemycordial.com.au and we will help you to get started.

Well it is freezing at the moment here in Brisbane, and we are only just past the winter solstace, so plenty of cold weather still to come. At this time of year, everyone gets into comfort foods like pudding and custard. Food that makes you feel warm and cared for.

A Chai Latte fits right in there as a comfort food ( or drink really), as the blend of hot milk, fragrant spices, and nurturing tea, wraps around you like a favourite blanket on a chilly evening.

Alchemy’s Chai Latte syrup makes the perfect nightcap as it is so easy to make, just add a tablespoon of syrup to a cup of hot milk before bed, and a sprinkle of cinnamon to top it off!

You will feel warm and drowzy, and at perfect peace, now isn’t that wonderful?

Imagine how you can put your cafes customers in that zone as they come in to see you with cold hands, and a red nose?

Why not tell them about the “comfort food” latte? An Alchemy Chai latte.

They will be delighted!

Hi There Cafe people.

Everyone at Alchemy is really excited, we have just today taken delivery of our new labels for the Coffee syrups and Chai lattes.

OUr design team has done brilliant work in creating a clean, distinctive, and beautiful family of products.

Long time fans of Alchemy will notice that we have moved away from the names we had for our various products to flavour descriptions like “vanilla” and we have changed our “Chai” to “Chai latte syrup”.

These changes were made to make it easier for customers in your cafes to see what you have on offer, and to feel confident in asking for their flavour.

We have also produced some excellent new A4 Posters and table talkers which perfectly compliment the  new look, so don’t forget to ask for some with your next order.

If you don’t already have our syrups in your cafe in Australia, you may want to have a look at our syrup intro kit.

Just send me an email michael@alchemycordial.com.au and ask for the brochure.

I will get some pics of the new look up here as soon as they have been photographed, so come back soon.

Cordially Yours.

Michael Bishop.

Master Blender.